SENSIL TrendBook 2024

SENSIL ® | ECOCENTRIC | 28 SENSIL ® | ECOCENTRIC Outdoors & STREET The blanket appeal this trend has is phenomenal, eas- ily contouring and adapting to multiple end-uses. The outdoors market continues to grow, there is no holding it back, whether it is for weekend hiking to professional performance sports. Urban mobility is also increas- ing, especially as many cities continue to ban cars, as electronic scooters and bikes become the new mode of movement. What is important to note is the eco backbone to this trend, it is pure transparency, and whilst the outdoors market is growing, not every consumer is respectful to the environment, or knowledgeable as to their impact. With this trend, it is the conscientious consumer that you are appealing to. » Street — urban activity PFC-Free DWR rain protection on garments » Multi functional clothes — wear to work and to the mountains » Long-lasting wearability, reduced home launderings especially for those partaking in wild campaign or van living » All levels of the outdoors market Market SECTORS Environmentally conscious Walking up to Nature Simple Pleasures Photo by Xandro Vandewalle - unsplash Photo by mcjo-sy - unsplash Photo by Artyom Kim - unsplash